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Franchises

What A Franchise Disclosure Document Actually Tells You

A long, legally required document containing the answers to the questions that decide the investment.

Feature illustration for “What A Franchise Disclosure Document Actually Tells You”

Franchisors must provide prospective franchisees with a disclosure document before a sale, and New York has its own registration requirements for franchise offerings. The document is long and it contains, in defined sections, most of what a buyer needs.

The litigation and bankruptcy history

Early sections cover the franchisor's business experience, litigation history and any bankruptcy. A pattern of litigation with franchisees is the single most informative item in the document and the one most worth reading in full.

The full cost of opening

There are sections setting out the initial fee, the estimated initial investment, and ongoing fees. The estimated investment is a range, and buyers should establish what sits at each end of it and why.

Ongoing obligations typically include royalties on revenue and contributions to an advertising fund. Note that royalties are usually charged on revenue rather than profit, so they are payable in a bad year.

The restrictions

Sections cover restrictions on what you may sell and from whom you must buy. Required purchasing from the franchisor or approved suppliers is common and is a real economic term — it can be a significant profit center for the franchisor.

Territory

Establish whether the territory is exclusive, what the franchisor may do inside it, and whether that includes selling online or through other channels into your area. This is a frequent source of dispute.

Renewal and transfer

What happens at the end of the term, on what conditions renewal is available, and what is required to sell the business. Restrictive transfer provisions materially affect what your business is worth when you want to exit.

The financial performance section

Franchisors may, but need not, provide information about the financial performance of existing outlets. Where none is given, the franchisor is not permitted to make performance claims elsewhere.

The list of franchisees

The document includes contact details for current and, importantly, former franchisees. Call them, including several who left. That is where the real information is, and it is the step buyers most often skip.

This is general information, not legal advice. Speak to a qualified New York attorney before acting on any of it.

Sources

FTC — franchise rule