Custom Content
We produce commissioned content for organizations: written features, explainers and research-led pieces made with the same reporting standards as our editorial work, and labeled so nobody is in any doubt about what they are reading.
What this is
- Sponsored features published on this site, carrying a visible disclosure.
- Explanatory and research-led content produced for a client's own channels.
- Reports and briefings written to a brief.
The rules we work to
Everything published here that was paid for carries a label at the top of the page, and links to the subject's own websites and profiles are marked so search engines treat them correctly. This is not a courtesy — an undisclosed paid link puts the whole domain at risk, and it misleads readers.
Paid placement buys the commission, the reporting time and the production. It does not buy a place on any of our editorial lists, it does not buy approval over unrelated coverage, and it does not buy the removal of accurate reporting.
What we will not do
- Publish a paid feature without a visible disclosure.
- Invent awards, rankings, credentials or statistics for a client.
- Present commissioned work as independent editorial.
- Sell a place on an editorial list.
How to start
Contact us through the advertise page with what you want to achieve, who it is aimed at and roughly when. Scope and rates depend on the work involved, so we quote against a brief rather than from a list.