How New York's Advertising Upfronts Actually Work
A week of presentations in Manhattan sets the terms for a year of television advertising. Here is the mechanism underneath the spectacle.
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What A Media Rate Card Actually Means
Published rates are an opening position. Understanding what sits behind them is what makes a negotiation possible.
How A Production Gets Permission To Film In New York
The permit is free. What it buys you, and what it obliges you to do, is where productions get caught out.
How Retail Rent Is Actually Negotiated In New York
The asking rent is one term among many, and it is rarely the one that decides whether the store works.
What A Pop-Up Shop In New York Actually Involves
A short lease does not mean a short list of obligations. Most of the permanent requirements still apply.
How New York Sales Tax Applies To What You Sell
Whether an item is taxable turns on categories that are not intuitive. Getting the category wrong is the retailer's liability, not the customer's.
How To Read A New York Lease Guaranty
The guaranty is a separate contract from the lease, and it is frequently the more dangerous of the two.
What Happens When A New York Business Is Served
The clock starts on delivery, not on the day someone reads it. Most defaults are administrative failures, not legal defeats.
How New York's Courts Are Structured, For Business Owners
Which court hears your dispute shapes the cost, the speed and the expertise applied to it.
How A New York Building Gets Its Electricity Bill
Delivery and supply are two different charges from potentially two different companies. Confusing them costs money.
What Local Law 97 Asks Of New York Buildings
The city set declining emissions limits for large buildings, with penalties for exceeding them. Here is the shape of the obligation.
How To Set Up Utility Service For A New New York Business
Lead times, not paperwork, are what delay openings. Start the process before you need the power.
How A New York Stadium Deal Is Actually Financed
The public contribution is rarely a check. It is usually structured through tax treatment, land and infrastructure.
What A Sports Sponsorship Actually Buys
Rights, not outcomes. Understanding the difference is what separates a working sponsorship from an expensive logo.
How Ticket Resale Is Regulated In New York
New York regulates the resale market rather than banning it. The rules are about disclosure, licensing and what software may do.
What New York City's Rules On Automated Hiring Tools Require
The city regulates the use of automated tools in hiring decisions. If you screen candidates with software, this applies to you.
How To Evaluate An AI Vendor Without A Technical Team
Six questions that separate a working system from a demonstration, none of which require you to understand the model.
What Disclosure Should Look Like When AI Touches Published Work
The question is not whether a tool was used but whether a reader is misled. That reframing settles most cases.
What A SAFE Actually Does To Your Cap Table
The simplicity is real and so is the dilution. Founders routinely discover the second at the priced round.
When A New York Startup Should Incorporate In Delaware
The default is a default for reasons. They apply to some companies and not to others.
What Founders Get Wrong About Their Own Vesting
Vesting protects the founders who stay, which is exactly why the founders at the start resist it.
What A Term Sheet Really Decides
Valuation is the term founders negotiate and the one that matters least in a bad outcome.
How Venture Funds Actually Make Money
Management fees and carried interest pull in different directions, and the fund's structure explains behavior founders often find baffling.
What Actually Happens During Venture Due Diligence
Deals rarely die on the business. They die on the corporate record nobody kept.