Strategy

Deciding what to do and what to stop — market entry, subtraction, and competitive analysis that ends in a decision rather than a grid.

How To Tell Whether A Market Is Worth Entering

By The Business Desk, Editorial Staff

How To Decide What Not To Do

Strategy is mostly subtraction, and subtraction is organizationally unpopular.

By The Business Desk, Editorial Staff

What A Competitor Analysis Should Actually Produce

Not a feature grid. A decision about where you will be different.

By The Business Desk, Editorial Staff