Media
The business of media in the city that runs it — how advertising is bought and sold, how rates are set, and what it takes to produce here.
How New York's Advertising Upfronts Actually Work
A week of presentations in Manhattan sets the terms for a year of television advertising. Here is the mechanism underneath the spectacle.
What A Media Rate Card Actually Means
Published rates are an opening position. Understanding what sits behind them is what makes a negotiation possible.
How A Production Gets Permission To Film In New York
The permit is free. What it buys you, and what it obliges you to do, is where productions get caught out.